La neige is the French word for ‘the snow.’
Snow is crystalline water ice, consisting of a multitude of snowflakes, which are typically hexagonally symmetrical. Snowflakes are works of art crafted by the hands of the nature. In the context of LANEIGE, ‘snow is born with moisture(water) and changes into various shapes and colors as it moves freely in space time.’
Every snowflake is unique. No two snow particles can follow the same path to the ground. Hence, no two snowflakes are alike. This is where the concept of self-design begins.
Just as no two snowflakes in the world are alike, no two women in the world are alike. The new LANEIGE brand is for chic and sophisticated women who seek to have personalities as unique as snowflakes.
Cool yet warm, natural yet chic, professional yet free. These are some of the adjectives that describe the confident and modern LANEIGE women. They find happiness in achievements and beauty in love for their lives. They refuse to confine their personality to a single style. Instead, they continue to self-design adapting themselves to a flood of trends.
source: http://www.laneige.com.my/abt-01brand.htm